Your Fractional CMO &
Marketing Consulting Partner
Helping businesses get focused, navigate challenges, and drive marketing that actually works.
You are in the right place if…
• Your tactics are scattered and you're not getting the traction you expected
• You have a product ready to launch but no marketing plan in place
• You've launched — and now it's time to scale
• You're scaling fast but your team and tools haven't kept up
• You've hired agencies but aren't sure you're getting the most out of them
The WHY
Staying abreast of the continuously transforming digital landscape while building your brand and growing your company can be challenging and requires the right expertise and strategic support.
Whether you need help to strategize for your new venture, are ready to scale up, want to identify the right marketing resources and opportunities, or create meaningful customer experiences, we will work together to find the right solutions and chart the best path forward.
The HOW
At AccentOnDigital we don’t believe in a one-size-fits-all approach. Every client has a different story with unique challenges and opportunities. We partner with you to deliver the results you are looking for. Typically, our engagement will cover the following:
Introductory Call - getting to know one another
Scope of Work - defining expectations and way of working
Assessment Session(s) - gaining a deeper understanding of your business and meeting with key stakeholders
Proposal Presentation - highlighting planned activities and recommendations
Delivery and Follow Up - acting on the plan and defining next steps
The WHAT
CAPABILITY BUILDING
We’ll help you bridge digital capability gaps, both assessing MarTech solutions and building your digital talent and culture. We’ll advise you throughout the process of hiring, collaborating with third-party agencies, and guiding teams.
STRATEGY & OPTIMIZATION
We’ll help you define your strategy and plan cohesive marketing initiatives. We’ll audit processes, channels, tactics and conversion paths. We’ll identify opportunities to reduce costs and increase efficiency.
CUSTOMER CENTRICITY & STORYTELLING
We’ll help you create relevant and seamless customer experiences: brand building, lead generation, engagement and loyalty, UX/UI optimization, A/B testing and content messaging to improve conversion.
TRACKING & REPORTING
We’ll provide strategic direction in identifying goals, and setting performance tracking KPIs to prove the value of your marketing efforts.
Francesca Caligaris
The WHO
As your partner I will share with you the wealth of lessons learned in 25+ years of hands-on experience in scaling global brands across several industries and business models, leading cross-functional teams, and serving as digital advisor for companies of varied scale, from startup to Fortune 500.
I look forward to hearing your story and becoming your trusted business partner.
Ready to make digital marketing work for your business?
Whether you have a clear project in mind or just know something isn't working, let's have a conversation. No pressure, no jargon — just a focused discussion about where you are and where you want to go.