Your people-centered, growth-minded, digital marketing consulting partner

Helping businesses navigate strategic, organizational and operational digital marketing challenges and unlock potential.

The WHY

Staying abreast of the continuously transforming digital landscape while building your brand and growing your company can be challenging if you don’t have the right know-how and support in place.

Whether you need help to strategize for your new venture, are ready to scale up, want to identify the right marketing resources and opportunities, or create meaningful customer experiences, we will work together to find the right solutions and drive the best path forward.

The HOW

At AccentOnDigital we don’t believe in a one-size-fits-all approach. Every client has a different story with unique challenges and opportunities. We partner with you to deliver the results you are looking for. Typically, our engagement will cover the following:

  • Introductory Call - getting to know one another

  • Scope of Work - defining expectations and way of working

  • Assessment Session(s) - gaining a deeper understanding of your business and meeting with key stakeholders

  • Proposal Presentation - highlighting planned activities and recommendations

  • Delivery and Follow Up - acting on the plan and defining next steps

The WHAT

CAPABILITY BUILDING

We’ll help you bridge digital capability gaps, both assessing MarTech solutions and building your digital talent and culture. We’ll advise you throughout the process of hiring, collaborating with third-party agencies, and guiding teams.

STRATEGY & OPTIMIZATION

We’ll help you define your strategy and plan cohesive marketing initiatives. We’ll audit processes, channels, tactics and conversion paths. We’ll identify opportunities to reduce costs and increase efficiency.

CUSTOMER CENTRICITY & STORYTELLING

We’ll help you create relevant and seamless customer experiences: brand building, lead generation, engagement and loyalty, UX/UI optimization, A/B testing and content messaging to improve conversion.

TRACKING & REPORTING

We’ll provide strategic direction in identifying goals, and setting performance tracking KPIs to prove the value of your marketing efforts.

Francesca Caligaris

The WHO

As your partner I will share with you the wealth of lessons learned in 20+ years of hands-on experience in scaling consumer-facing brands across several industries and business models, leading cross-functional teams, and serving as digital advisor for companies of varied scale, from startup to Fortune 500.

I look forward to hearing your story and becoming your trusted business partner.